Working with the esteemed Anna Vitello (@annavitello), I had the privilege of partnering with Tory Burch to create a dynamic social media campaign for the launch of their new SS24 collection and a stunning mural in Shoreditch. The brief was ambitious: capture the essence of the collection and the vibrant mural in just a one-hour shoot, with a same-day turnaround for both video and photos. Despite the tight schedule, we delivered a captivating social reel and a series of high-quality photos that perfectly showcased the brand's vision. The results were outstanding, with the campaign garnering over 1 million views on Instagram, highlighting the power of creativity under pressure.